• Pouches & Bags and Shrink Sleeve Label Manufacturer-Minfly

Why do other people’s food sell so well? Packaging Design Matters

Why do other people’s food sell so well? Packaging Design Matters

Excellent packaging design can greatly increase the sales of packaged products. For the food and beverage industry, good packaging can arouse customers’ desire to buy and appetite, and products with good packaging have a larger market. The double-compartment packaging bag of foreign KOOEE snacks has stimulated consumers’ desire to buy with its unique “packaging power”.

Packaging can inspire consumers to buy
The snack manufacturer complained to the boss of the flexible packaging business: “There is no way to increase the order! No one buys the product! It is not easy for us!” The boss of the flexible packaging business: “Although it is very unhappy that there are fewer orders, it is my fault that no one buys your products!”
Now is the season of “Golden Nine and Silver Ten”, but for many companies, this good season has not brought them more business. After all, the overall economic situation is there, which is impossible. However, some smart manufacturers took advantage of this opportunity to expand the market and increase market share through some “small means”, such as snack manufacturers – anyway, everyone and snacks have not had a holiday, and you have to eat what you should eat! They stimulate consumers’ desire to buy through unique packaging, and want to further occupy the snack market.

KOOEE snack packaging products are full of creativity, “two” becomes “one”

snack packaging

A snack called KOOEE uses dual-compartment bags to attract consumers. This dual-compartment bag can hold two products with all-natural ingredients, thanks to the seamless seal that not only guarantees a harmonious separation of the two products, but also the absolute freshness of the product.

“The uniqueness of dual-pouch packaging is an inevitable trend in the future,” said the snack company’s president and founder. He also said, “Since built-in products have their own inherent moisture activity value (i.e. moisture), if two products are Stored in the same bag, products with high moisture active ingredients may be affected by products with low moisture active ingredients, the dual-pack design ensures that the moisture of the built-in nuts is in a balanced state. The dual-pack design is because we do not want to simply create two It’s an unsatisfactory consumer experience for consumers, so we envisioned a seamless way to address both issues.”

Flexible packaging companies can develop packaging design market

It is understood that many snack manufacturers in my country do not pay attention to packaging design. After all, packaging, packaging, packaging, design, waste that money? And even if there are snack companies that attach importance to packaging design, they may give up further optimizing packaging because there is no more reliable way. This may be a big business opportunity for flexible packaging companies!

As the snack manufacturers complain, even if they offer the same or even better products, they still can’t sell other competitors. Why? Poor packaging! Consumers are picky, in addition to brands, “face” is also their selection criteria. The extent to which consumers “look at their faces” is not an exaggeration to say that they pay for pearls. This is a naked and bloody reality for producers.

Food will definitely put a lot of effort into packaging in the future, and packaging design will also have a big market in the future. For flexible packaging companies, this is a very big opportunity. Flexible packaging companies that can provide excellent packaging design solutions will surely have a more stable source of orders and more and more stable customers in the future. If a snack factory complains to the boss of a flexible packaging company again, the boss should pat the other party on the shoulder and say, “It’s okay, I’ll help you solve it!”


Post time: Sep-21-2022